Welcome to the Mom Test!  

What Is The Mom Test?
In marketing circles, WOM stands for Word-of-Mouth.  At The
Mom Test, it stands for Word-of-Mom!  The Mom Test harnesses
the ever growing power of mom-to-mom word-of-mouth, or Word-
of-Mom through a network of WOM Squad Moms who are in a
position to share information with other moms.  The Mom Test
doesn't send out any boring sales pitches, coupons or discount
offers to its members. What we do offer are fun and exclusive
promotions and special offers as well as the occasional product
review.  And we tend to focus on what we like to call
Momventions - companies, services and products that were
invented by other moms.

Who Can Be A WOM Squad Mom?
WOM Squad Moms (yes, the tongue twister name is a salute to
Dr. Seuss!) fall into one or more of the following categories:
  • Leader Moms - These moms run a playgroup in their city
    or are the president of their local PTA.
  • Forum Moms - These moms not only control chaos in
    their own homes, but also cool down hot topics as the
    moderator or manager of a message board.
  • Daily Word Moms - These word smiths are on the cutting
    edge of internet communications with their own mom-blog.
  • Scoop Moms - These ladies publish a newsletter that is
    distributed on a regular basis to other moms.
  • URL Moms - These moms are business ladies who host a
    website that caters to other moms.
  • Movers & Shakers - These internet savvy moms are all
    over the web posting on a variety of message boards and
    passing information along via e-mail to their own personal
    network of friends.
  • Social Butterfly - These ladies simply need WOM Squad
    information so that they have a new topic of conversation
    at their next dinner party!

How Does The Mom Test Work?
Moms who fall into one of the above categories simply sign-up to
receive periodic announcements from The Mom Test with
information that they will pass along to the members of their
group.  These moms know that providing their members or
audience with new and interesting information on a regular basis
keeps them engaged and returning so that the group or
message board stays active and fun.  WOM Squad Moms will
also have the opportunity to test products and write reviews that
will also be passed along in Mom Test announcements.  That's it,
nothing fancy or too high-tech, just good old fashioned word-of-
mom.

So What's The "Test"?
The test is two-fold: First, do the WOM Squad Moms find the
information we're providing interesting enough to pass it along to
their network of moms - because of course, they are never
obligated to do so.  If something doesn't sound interesting or like
it's a good fit for their group, the announcement will simply get
the delete button treatment.  Second, if it passes the initial WOM
Squad Mom test and she does pass it along, the test is to see
what kind of impact this mom network can have in spreading a
message and helping other moms in business achieve their
goals.

How Do I Participate?
If you qualify as a WOM Squad Mom, please use the form at the
top of this page to sign-up to receive The Mom Test
announcements.  If you're a Momventor, please contact us to
discuss how The Mom Test can help you!
Become a WOM Squad Mom!
Email:  
Thanks for visiting The Mom Test!
Privacy Policy: We will NEVER sell or share your personal information with
any 3rd party.  You may opt out of The Mom Test list at any time.